BRAND IDENTITY UPDATE
CREATIVE DIRECTOR | In collaboration with Seattle-based Turnstyle Design Studio, I led the visual identity refresh of the Nordstrom Rack brand.
Turnstyle's scope focused on design elements including updating logo, font, graphic elements, and evergreen color palette.
Patterns were explored in-house and used sparingly for non-image assets.
The final work shifted in-house focusing on refreshing image standards and brand voice guidelines.
