2018 ALEXA DEVICES LAUNCH
ART DIRECTION | “Alexa for everyone” launch of 9 new Amazon Alexa-enabled devices.
Unified the homepage for launch across the top 9 product cards by “hacking” the evergreen design system. We used the Alexa brand gradient and an angle that skewed the perspective of the home page design system.
Mobile had it’s own “hacked” design due to a mobile-only design system.
